Andy Atkins-Kruger

Overture and Lycos increase cooperation

Overture and Lycos are to work closer together in Europe, it has been disclosed. Following an agreement which is to run for several years into the future, Lycos will link its portal more closely with Overture in Germany, the UK, France, Italy, Spain and the Netherlands using the content match system.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of and is the Managing Editor of the Multilingual Search blog.

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