Overture Japan's new face and new services

On July 4th, Overture Japan launched its updated website with both Overture and Yahoo logos. URL is also changed from “overture.co.jp” to “ov.yahoo.co.jp”.

Last week, they announced the changes with minimum bidding cost, which is currently 9yen (35yen for some categories). Starting in August, the minimum bidding cost will be adjusted according to the importance & the value of keywords and the quality of keywords & the ads. It means that your current bid amount may not reach the new minimum bid amount, in which case your campaign for that keyword or the ad group may be turned off for not meeting the minimum cost. If you are running a campaign with Overture, keep a close eye on the campaign.

They also announced the plan to introduce “Interest Match” this fall. It serves the ads based on the search user’s interests. The content on viewed pages, page view history, search history, age, gender, etc. will be considered to calculate the interests. They plan to first begin the service with PC site, then to begin the service with mobile about a month later.

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Motoko Hunt

President & Search Marketing Strategist at AJPR

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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