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Digital marketing for global brands

ISS – targeting the Latin American markets

How to Target Key Latin American Markets Ana Leckenby – WebCertain Spanish and Portuguese speaking countries total more than 200 million worldwide – an interesting audience. There are a number of economies that have survived difficult times – for example … Read More

ISS: Search in Holland (the Netherlands)

Search in Holland the Dutch use Google – 94% localisation is the primary factor 17 million people – high density Kingdom democracy 70% speak English 60% speak German Dutch are very much online 85% are online, mostly youngsters starting from … Read More

ISS – Search in Japan

Motoko Hunt – AJPR 94 million users 4% using devices other than PC or mobile, such as TV and Playstation 90% 14-49 are on the internet 99% of business with 50% of them on Ecommece Country code in japanese characters … Read More

ISS – Using Online PR for Links

Kristjan Mar Hauksson – Nordic eMarketingGround rules no distribution of the same text to multiple locations re-write to two or three versions write it short and scalable do not spam it with links 2 or 3 at the most Try … Read More

ISS: Digital assets and digital asset management

Universal Search and Digital Asset Optimisation Anne Kennedy – Beyond Ink Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion. We are actually doing marketing Why … Read More

Key consumer insights & search of Bing

Peter Maxmin – Bing BING now investing “heavily” in Europe. People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent. Search … Read More

ISS – Bill Hunt Global Search Strategies

There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with: Team Build your global team Linguistic Maximize your content and keywords Infrastructure Offers scaling opportunities INFRASTRUCTUE many countries and languages are a challenge … Read More

International Search Summit – SEO Agenda

Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place. The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up … Read More

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