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Digital marketing for global brands

SEMPO expands the reach to APAC region

Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as … Read More

Multilingual search in Europe vs. Latin America

I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of … Read More

ad:tech Tokyo was full of innovation

The first ad:tech in Japan was held on 2 and 3 September in Tokyo. The agenda had four keynotes invited from overseas and a keynote panel by three Creative Directors and a CEO from Japanese corporations including Dentsu. Innovation was … Read More

PR Firms and Social Media: a Global View

A Latin American Communications Firm (Mazalan Comunicaciones) recently published the results of a survey that they applied in 26 countries to 40 Marketing Communications and PR firms to ask them about the tools they are using at the moment both … Read More

Head of Google China Moves On

The BBC reports that Lee Kai-Fu will leave his post as President of Google Greater China during September adding to a bumpy period for Google in China. After 4 years, he will be replaced by John Liu who currently heads … Read More

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