Alex Burmaster – Nielsen Online, European Search Landscape Nielsen Online, what consumers do and consume online, what they say and share online Italy 20% increase in the number of people using search engines, uk +6% Spain +12% People are spending more time in search online +26% Uk + 10% Italy In Sept. 13% of click throughs are paid , 9% (D), 7% (F) 28% CTRs are travel, multi category commerce, 27% home and fashion 25% (this is UK, similar in Germany, a bit on the lower side in France 19%-17%-17%) drilling down Insurance, gifts 6 Flowers, multi-category, loans, free merchandise, credit card, multi-category level, cruise lines, hotels, automotive Secure click throughs: 4.2%(UK) 2.6% (F) 2.1% (D) – a search link will ultimately lead to a secure website Google, Google Images, MSN/WL, ASK, YAHOO! , AOL, Virgilio Ricerca, Viola, Trovit, Google Product are the main engines, in this order Mobile search becoming an increasingly important aspect of search, Italy in head of Europe, UK, F, D, ES – italy a 2.2 million unique mobile internet users Mobile search is a male orientated landscape – roughly 70/30 in Europe, but tends to be closer to a 50/50 split in the UK Age group 35-49 is the biggest group (always for mobile)

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Japan’s Ministry of Internal Affairs and Communications announced its plan to introduce Japanese Kanji character domain “.日本” or “.日本国” as early as Summer 2009. Currently, Japanese characters can be used as “郵便局.jp”. There are about 1 million “.jp” domains registered … Read More

Accoona, a b2b search engine, was recently acquired by the Masterseek, a global business search engine. “Masterseek is a virtual showroom to search out business information about others and to guide and update the information available on your own company.” … Read More

Baidu, the world’s leading Chinese search engine, officially launched their consumer to consumer e-commerce platform “Youa”. Baidu has their own branded online payment system called BaiFuBao, to make purchases on Youa. Youa was previously available to 10,000 pre-approved sellers and … Read More

Is Google finally becoming serious in approaching the Korean market? Joop Dorresteijn reports that blogging platform TNC has been acquired by Google today; making them the first acquired company by Google in Korea. (who’s counting anyway) TNC offers a blogging … Read More

Comscore has released figures showing that Google received a billion searches in June, placing it number one with an 81% share. The largest local search engine was Rediff.com, with a 1.5% share. India is a massive potential and growing market … Read More

Appfrica, web portal offering news related to African innovation, education and entrepreneurship in technology, published information and statistics on the current state of Internet penetration in Africa.