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Digital marketing for global brands

Italians online: -3% in June

Nielsen/NetRatings reports a 3% decrease in online presence in Italy during the month of June when compared to previous month. The report states the decrease in online presence as physiological and in line with previous seasonal fluctuations with 20,7 million … Read More

Russian Rambler takes control of Begun.ru

Rambler have taken a controlling 51% stake in the PPC service, Begun.ru. In much the same way as Overture of old, Begun.ru provides a contextual advertising stream to site partners, Rambler being their largest. Rambler previously acquired a 25.1% stake … Read More

Panama up and running in Brazil

Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“. As far as I know Brazil is the first latin american country … Read More

Google Universal Search in Portuguese

Google Universal Search, the new “search model” recently launched by Google is starting to appear in the Portuguese SERPs (Google.pt). Until recently search results in Portuguese did not include anything more than simples websites. A couple weeks ago we noticed … Read More

Yandex.Metrica