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Digital marketing for global brands

"10 years of internet growth ahead," says ShopWiki's Kevin P. Ryan, AdTech Paris

“The easy money in keyword advertising is gone,” says Ryan, but there are “Clearly 10 years of growth ahead for the internet” and no “The bubble is not back!” he says. Gone are the days when the biggest question he faced was “When will you start to make money” Now he believes the internet is “under-hyped” simply because the typical US exit route for founders is by acquisition rather than IPO. This lack of IPOs gives the sector less publicity oxygen than it deserves. “Whether it’s e-commerce, advertising or publishing, the web is working very well!” he states confidently.
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Iceland takes on the role as world's data storage leader

With the completion of a second undersea cable between Iceland and the UK scheduled for 2008 the country will add yet another reason to the long list of why it is being considered one of the best places in the world for high-security data storage. Iceland is not only a peaceful country but also rich on energy, space and technology knowledge. Not forgetting the stable economic environment.
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Web 2.0 Expo Tokyo in November

O’Reilly Japan and CMO Technology announced its plan for “Web 2.0 Expo Tokyo”. It’s currently scheduled for November 15 and 16 at Izumi Garden in Roppongi, Tokyo, Japan. Tim O’Reilly is scheduled to attend the expo as a keynote, which … Read More

Yahoo's ads platform "Panama" opened in Japan

After a long wait, Yahoo / Overture has finally shifted the pay-per-click ads platform to “Panama” in Japan. According to comScore Networks’ study, the advertising campaign on new platform is bringing a higher click-through-rate (5-9% up) since its opening on … Read More

Sapo Noticias takes on Google News in Portugal

Sapo, the largest Internet entertainment portal in Portugal, launched Sapo Local this week. This move follows others from Sapo news pages, that now specifically target sport, technology and economy. Sapo Local uses AJAX to gather news from different places into … Read More

Portuguese use the Internet to create businesses

The Portuguese Justice minister Alberto Costa announced that the Internet is fast becoming the preferred method for Portuguese businessmen to create new businesses. A year and half ago, a program called “Empresa na Hora” (Create your company in one hour) … Read More

Google Israel to support Adsense in Hebrew

Last week, Israeli Google CEO, Mr. Meir Brand, announced that the AdSense features are finally supported for Hebrew advertisers and publishers. The back office translated interface is a bit clumsy, but still better then nothing. Till this statement, many Hebrew … Read More

Contexual advertising in Russia at $110m

According to research carried out by Begun.ru, Rambler and Yandex’s turnover in contexual advertising in 2006 was $110m. The market has risen 2½ times since the 2005 figure of $45m. The turnover of media advertising in 2006 amounted to $100m, … Read More

Eastpoint goes Miami

Eastpoint has bought MIG in Sweden and is now moving towards the US market with a new entity in Miami under their entity Getupdated. They will service the US market with the same services as the Swedish market: search marketing … Read More

Second Life study association in Japan

Dentsu and Digital Hollywood announced their plan to establish the Second Life Study Association (SLSA) by early March. They are hoping that SLSA to become the place to exchange information related to the marketing activities related to Second Life. At … Read More

Sweden's Eniro is buying bubblare.se

Eniro has bought 48.1 % of Netclips who owns the video clip community bubblare.se.
They want to strengthen their position in the market and have a more vertical approach and of course the ability to compete with more videorelated content in the fields of search. With the recent new launch of their maps and search ability they are predicted to grow as a strong player in the Swedish search landscape. … Read More

China's Baidu.com 4th quarter income grows fivefold

Baidu.com, China’s leading search engine, reported a fivefold increase in fourth quarter net income as online marketing revenue more than doubled. China’s Internet market is the second largest after the United States, with more than 123 million people online. Baidu.com’s … Read More

Yandex.Metrica