personalisation-in-digital-marketing-1

Personalisation in digital marketing

There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message … Read More

mobile-seo-1

Mobile SEO on Google, Yandex and Baidu

The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use … Read More

international-keyword-research-1

How to do international keyword research

I’m sure you know that translating keywords from one country and language to another is a big no-no, but do you know what you need to do instead? For international businesses, it is really important to adopt a holistic, 3D … Read More

what-is-seo-localisation

What is SEO-localisation?

Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More

emojis-for-businesses-1

Should emojis be used in business?

With emojis becoming a new way to communicate, you should at least take into consideration the idea of using them in your marketing campaigns, as so many international businesses have already done. Having said this, you need to do it … Read More

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