Google Accused Of Delivering “Degraded” Search Results

Global Marketing News – 6th July 2015 Google accused of delivering “degraded” search results A Yelp-sponsored study has accused Google of delivering low quality search results by prioritising its own services over more relevant, high quality alternatives. The study, which … Read More


Alibaba Launches 11 Country-Specific Pavilions

Global Marketing News – 3rd July 2015 Alibaba launches 11 country-specific pavilions Alibaba’s T-Mall Global platform has just launched 11 new country-specific “pavilions”, sections of its site devoted to selling foreign products to Chinese consumers. The new pavilions are for … Read More


Global Brands Improve Facebook ROI In Emerging Markets

Global Marketing News – 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user’s internet speed, location and gender. With over a billion … Read More


Technology Giant Alibaba Sells US Ecommerce Flop

Global Marketing News – 29th June 2015 Technology giant Alibaba sells US ecommerce flop Alibaba has sold its US-based ecommerce site 11 Main to a key American competitor, highlighting the company’s withdrawal from foreign markets as it seeks to solidify … Read More


Google Gives Spanish Start-Ups An Advantage

Global Marketing News – 26th June 2015 Google opens Google Campus Madrid to boost Spanish tech start-ups Google has opened a “Campus” in Madrid. Google Campus Madrid is a space where technology start-ups and entrepreneurs can go to work, network, … Read More


Baidu’s iQiyi To Acquire 1,000 Hollywood Titles

Global Marketing News – 24th June 2015 Baidu’s iQiyi to acquire 1,000 Hollywood titles Baidu is to head to Hollywood, thanks to its video streaming subsidiary, iQiyi. The service hit five million subscribers in June, an increase of 765% from … Read More