Cal O'Connell

Paid Search Advertising Is Falling In Effectiveness In UK

paid-search-ads-uk-08092016

Global Marketing News – 8th September 2016

A study has shown that paid search advertising is decreasing in effectiveness in the UK, mobile ad blocking has taken a hit after the introduction of new EU net neutrality laws, and over half of European online shoppers consider returning an item before they have even purchased it.

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Cal O'Connell

Cal O'Connell

Video News Editor at Webcertain
Cal is the Video News Editor at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content. Outside of the company, Cal enjoys writing and directing short films and is currently in the process of making his first feature.

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