This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking.
Which is the best link ? From a relevant website ? well yes but good links are those that generate traffic.
The ideal link is an editorial link (within a text) – an opinion is that generally any link is good if there is no filtering – Google likes relevant links (but then what is relevant for Google??).
301 REDIRECTS in theory should pass on text value – the closer the moved content is to the original, the higher the probability the text value of the link is passed on.
PAI LINKS … could be a short term solution but don’t count on them on the long run. There are industries where companies pay their way to the top (a fact of life) – it’s a matter of understanding what your competitors are doing.
Sante J. Achille
Latest posts by Sante J. Achille (see all)
- European Interactive Advertising Association Report Dec. 2010 - December 21, 2010
- Buy Tourism Online 2010, Florence – Italy - November 17, 2010
- Statistics on Internet Usage in Italy September 2010 - November 15, 2010