Andy Atkins-Kruger

Plaxo to demonstrate localization 'by vote' at London's International Search Summit – Social Media

Social Networking site Plaxo is expanding its global network of sites by using the technique member sourcing’ to produce its localisations. The nature of social networking applications and features renders traditional translation ineffective as many of the terms do not have equivalents in other languages. Plaxo’s approach involves a portal which allows users to suggest suitable translations, and then vote on the alternatives, with the most popular making it to the live site. This method enhances user experience by giving the site a local feel and delivering content that is appealing and relevant.

Plaxo’s Director of Globalization Regina Bustamante will be exploring this concept at the International Search Summit – Social Media in London on 14th May where she will look at the techniques the social network has used to increase its global presence and the benefits crowd sourcing offers international organisations.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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