Portuguese Online Buying Behaviour

Portuguese who search for products of services online, spend in average €220.

This is the main result of the first online buying behaviour study done by Google Portugal. In this study more than 2.000 people were asked for their online buying (and searching) habits. Other interesting conclusions were:

People who search online and buy offline spend in average €192
People who search and buy offline spend in average €94

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Nuno Hipolito


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6 Responses to Portuguese Online Buying Behaviour

  1. AvatarSerge says:

    Good for them:-)

  2. Pingback: buying ecommerce » Blog Archive » Portuguese Online Buying Behaviour

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  5. Motoko HuntMotoko Hunt says:

    Good to see that e-commerce in Portugal is growing. Do you have a like to that report?

  6. Pingback: Portuguese Online Buying Behaviour | InteractiveMarketing

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