Gemma Houghton

Programmatic Advertising Surges Ahead In Europe

programmatic-advertising-europe-22092016

Global Marketing News – 22nd September 2016

Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in the German online market, and a new travel app has been launched by Google.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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