Andy Atkins-Kruger

Reed Elsevier launches new Dutch search engine for business

Reed Elsevier has recently launched a search engine aimed at the business market in The Netherlands. Zibbsearch.nl is running on hundreds of servers in the United States and aims to conquer 20 percent of the business search market in The Netherlands within two years time. With 7,5 billion Euro netflow, Reed Elsevier is one of the biggest information providers in the world. The company said it invested a ‘significant amount of money’ in the search engine.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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