Gemma Houghton

Research Reveals Which Country Spends The Most Money Online


Global Marketing News – 25th April 2017

Research has revealed which country spends the most money online, Alipay and WeChat Pay processed almost 3 trillion US dollars’ worth of transactions in 2016, and internet access has been restored in Cameroon – three months after it was deliberately shut down by the government.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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