Reykjavik Iceland -Summary of morning sessions

The conference opened this morning with a very interesting keynote presentation by Chris Sherman on the history of the Internet and the evolution of search.

Web 2.0, vertical creep, new content formats were the topics identified by Chris in his presentation.

Anne Kennedy of Beyond Ink presented some figures on users are finding sites:

  • 70% click on natural or organic listings
  • 30% click on Pay-per-Click advertising
  • 60% click on the top 3 organic listings
  • 85% click on the top 3 Par-per-Click ads

Anne also presented information on the Internet usage worldwide where the the growth between 2000 and 2006 was 157% and right now Europe is the most dynamic population in terms of growth.

Web site Architecture was covered by Shari Thurow, explaining the basics of usability and optimisation that will remain fundamental in years to come.

Andy Atkins-Kruger addressed public relations in a presentation that illustrated how PR is an increasing online effort and how effective PR activities can drive quality traffic to web sites.

Andy illustrated the use of new feeds and rss, blogs, forums, and social networks as the main tools a PR campaign should use as an integral part of a visibility strategy.

7 Responses to Reykjavik Iceland -Summary of morning sessions

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  6. Sante J. Achille says:

    Hi David and greeting to all Mutilingual Search readers. I hope to send out at least another post this afternoon, this morning I was on a panel speaking – The conference is a great success, lots of good updated information.

  7. David Temple says:

    Sante, thanks for the coverage. Wow 157% growth, I think this internet thing is going to be around for awhile and definitely become more global as evidenced by the Internet Marketing Conference being held in Iceland. Wish I could be there, say hi to all and keep us informed.

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