Sapo Noticias takes on Google News in Portugal

Sapo, the largest Internet entertainment portal in Portugal, launched Sapo Local this week.

This move follows others from Sapo news pages, that now specifically target sport, technology and economy.

Sapo Local uses AJAX to gather news from different places into a personalized “news homepage”. This different places include blogs and other stablished news websites.

A Sapo user can now access news along a broad spectrum of subjects, without leaving the portal. There is also a cool feature that allows users to search the news, very similar to Google News.

Alongside those news you can also find contextual ads, from Anuncios Sapo (Sapo Ads) and Google Adwords.

Nuno Hipolito

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