Gemma Houghton

Scent of Information at the International Search Summit

Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London.

The scent of information exists on a website to guide the user and help them easily navigate their way through the site, understanding where on the site they are and the value each link or call to action offers them. Understanding what your users want and giving it to them will improve conversion rates and user satisfaction.

Shari will talk about how information scents vary from country to country and the impact this has on marketers managing global seo campaigns.

Shari is a regular speaker at search marketing conferences around the world and has written several books on SEO and Usability. She is the Founder and SEO Director of Omni Marketing Interactive.

Tickets for the International Search Summit are available now at the early bird rate. Other speakers include Bas van den Beld from State of Search, Steve Capone of Nokia and Bruce Daisley of YouTube.

Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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