Marketing Sherpa has released an annual research study into the state of search engine optimisation (SEO).
The study reveals a significant customer satisfaction amongst those employing organic placement with search engine traffic increments ranging from 73% to 110% for those firms who decided to outsource this activity to professionals.
The conclusions are that SEO is the most valued tool to generate qualified leads and sales for a web site, when compare to other forms of online promotions (banners and PPC).
Yet during 2006 the overall revenue growth of SEO firms is a mere 6.7 % .
Sante J. Achille
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