Motoko Hunt

SEMPO Japan's 2nd annual Japanese SEM market research

SEMPO Japan has announced the results of Japanese SEM market research at the SES Tokyo on April 20.

The results show that more than 60% responded that they use SEM as a mean to improve the brand recognition, and more than 31% responded that they have a separate budget for SEO in 2006.
Overall results show that Japanese businesses are actively utilizing SEM.

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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