Gemma Houghton

Is SEO, PPC Or Social Media The Key For International Success?

Attendees at the seventh International Search Summit in Berlin on 7th June should be able to answer this question following a day filled with tips and insights into international search marketing. With SEO, PPC and Social Media specialists from around the globe sharing their knowledge and advice, delegates will have the unique opportunity to delve deeper into the issues facing international search marketers and leave with new ideas for boosting their global online success.

As well as sessions including video optimisation, international seo tips, brand management across global websites and international PPC, the Summit will also feature a Global Site Clinic where the experts will advise attendees on specific aspects of their websites and help them solve their international search problems.

Global Experts Dixon Jones, Andy Atkins-Krüger and Massimo Burgio will also take each other on in the SEO vs PPC vs Social Media debate, in order to determine which discipline is the most effective in international campaigns – this one could get heated!

Other speakers at the event include Iris Cremers of KLM, David Sowerby from Straker Software and Thomas Bindl from Refined Labs.

The International Search Summit Berlin will also produce another Medallion Speaker – the speaker who the audience judges to have made the best contribution to the day. Video Optimisation expert Greg Jarboe was the first winner of the Award in London on May 13th.

The Summit is running as part of the Localization World conference which is taking place in Berlin from 7th – 9th June.  Delegates can just register for the International Search Summit on the preconference day, and don’t have to buy full conference passes.

A full agenda and more information on the International Search Summit can be found at www.internationalsearchsummit.com.

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

One Response to Is SEO, PPC Or Social Media The Key For International Success?

  1. Pingback: SEO is not a 4 letter word – Muskblog

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