Andy Atkins-Kruger

SMX London sees increased demand for UK advanced topics

In response to demand from UK and European delegates, the agenda for the upcoming SMX London has been adjusted to focus even more heavily on advanced search engine optimsiation and marketing topics providing a solid training opportunity for European-based search marketers. Chris Sherman, the host for the conference, has always focused on good content and whilst SMX Advanced in Seattle is supposedly the most ‘advanced’ SMX event, London is undoubtedly a bright spot on the calendar.

It’s always a privilege to be invited to speak at these conferences and I’ll be speaking and moderating several sessions – but here’s some star speakers to look out for based on my personal experience of seeing them speak – just to demonstrate the strength of the line-up – and to give you the very best reason to go!

  • Dixon Jones - Long term moderator on long term forums – Dixon knows his way around SEO and can answer any question.
  • Brian Clifton - Ex-head of Google Analytics Europe – Brian should really be called ‘Brain’ Clifton. Read his Google Analytics book – you’ll see what I mean!
  • Barry Lloyd - Listen to Barry speak – but try and speak to him in the bar too and get him to tell you stories about the search industry to make your hair curl.
  • Shari Thurow- Boy what doesn’t Shari know about search and usability combined – no contest. She’s also a great presenter.
  • Mikkel Demib Svendsen - Famous for his loud suits – Mikkel is a passionate SEO who is terrifyingly good at site clinics (I once tried to moderate a clinic with Shari and Mikkel – scary – ask me when you see me).
  • Richard Zwicky - Mr Click Quality. He knows better than anyone how many clicks are good – and how many are, well, not quite so good.
  • Kristjan Mar Hauksson - organiser of the Reykjavik Internet Marketing Conference – Kristjan is one of the liveliest presenters on the circuit with a Viking twist (no they didn’t have horns in their helmets) – and a Multilingual-Search editor.
  • Christine Churchill - Has been speaking on keywords since keywords were invented – well almost.
  • Mike Grehan - Mike invented search – in fact he wrote the book – ’nuff said!
  • Rand Fishkin - Seattle-based Obama of the search marketing industry (sorry Rand :)), Mr Fishkin is always supremely informative and entertaining. Don’t miss him.

As for me, I’ll be speaking on the Industrial Strength SEO, Analysing & Converting Paid Search Traffic and Advanced Keyword Research Tactics panels as well as moderating on a few other sessions. And there are other great speakers too – the above is just a sample – sorry for not mentioning anyone I missed.

My main point is – that the combined experience of the people above = added ROI on your campaigns. Don’t miss it.

Andy Atkins-Kruger
Andy is trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. In 1997, he began to focus on international SEO and a couple of years later paid search. As head of marketing for a pan-European brand leader, he was responsible for promoting the company throughout Europe in the late '90s and needed a multilingual SEO solution. The result was the business now known as Webcertain, which Andy later acquired becoming its Managing Director in 2002. WebCertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Following Andy's experience in running multi-country PR campaigns in the '80s, Webcertain centralises campaigns in many languages and employs a team of native speakers that covers all major European, Scandinavian and Far Eastern languages. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilngual Search blog.

5 Responses to SMX London sees increased demand for UK advanced topics

  1. Pingback: Previewing SMX London: The Speakers Speak!

  2. Great changes and I feel that Chris and his team are on the right track. For me from learning point of view this conference is a great place to be

  3. Pingback: SMX London sees increased demand for UK advanced topics

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  5. Pingback: SMX London sees increased demand for UK advanced topics | Search Engine Secrets

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