Gemma Houghton

Snapchat-Style Shopping App Launches Across The World


Global Marketing News – 12th December 2016

A new shopping app, called YEAY, has been released globally in an attempt to make in-app shopping easier for users. Facebook has secured a license from Irish banks to begin the introduction of payments over Messenger. And Indonesian social media users are still fans of Twitter, even though the platform’s appeal is dropping worldwide.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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