Gemma Houghton

Snapchat-Style Shopping App Launches Across The World

new-snapchat-style-shopping-app-launches-across-globe-tv-blog

Global Marketing News – 12th December 2016

A new shopping app, called YEAY, has been released globally in an attempt to make in-app shopping easier for users. Facebook has secured a license from Irish banks to begin the introduction of payments over Messenger. And Indonesian social media users are still fans of Twitter, even though the platform’s appeal is dropping worldwide.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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