Andy Atkins-Kruger

Switzerland reported to have 4 million web users

According to the Swiss Media Research and Studies organisation (la société Recherches et études des médias publicitaires (REMP)) reported by Edicom, the number of web users in Switzerland now exceeds 4 million representing around 60% of the population. Between April and September, 4 million people accessed the web at least once, says the report – which means that 200,000 more are using the web.

Intriguingly, the growth was greatest in the smaller Italian area of Switerland – around the Ticino canton leading to Lake Maggiore in Italy. Swiss German and French speaking areas managed growth of 5% – although of course this is a larger number of actual users.

Home use has grown more rapidly than work use with more than two-thirds using the internet at home. In the last 3 years, says the report, it is search which has increased most substantially with – alongside gaming.

Unfortunately for money focused-Switzerland, stock market access has actually declined!

The WEMF / REMP report

Read more about Internet Access on Multilingual Search

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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