When Yahoo Japan and Google Japan announced its plan for search service tie-up (both organic search and PPC services) in July, Japan Fair Trade Commission (JFTC) gave a statement that they didn’t think it would violate the Antitrust (or Competition) Law.
Last month, Rakuten submitted a report and a request to investigate the tie-up to JFTC, and now JFTC is interviewing organizations and businesses including Microsoft as a part of the investigation.
At the same time, several members of Japan’s Liberal Democratic Party have formed “The Internet Search Issues Investigation Group” to create a bill to assure fair search and online advertising services by picking up issues that may not be regulated by the Antitrust Law.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
