Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook. However Facebook has seen a huge 76% growth in the past year, indicating that this lead may not last for much longer.
LinkedIn and Twitter have also seen significant growth (70% and 67% respectively) and The Netherlands tops the table for the highest penetration rates for both sites, globally.
English-speaking markets dominate for LinkedIn with Ireland, the US, Canada and the UK making up the rest of the top 5, compared with Twitter which spans a range of continents and languages. Japan, Brazil, Indonesia and Venezuela all follow the Netherlands, with Turkey, Argentina and Singapore also making the top 10.
For more details visit comscore.com
Latest posts by Gemma Birch (see all)
- Yandex: Russian Language Usage Will Make or Break Online Campaigns - September 2, 2015
- Cost Beats Delivery For North American Ecommerce Buyers - August 27, 2015
- Buzzfeed Engages Powerful Local Partner for Japan Launch - August 24, 2015