The Netherlands Leading Global LinkedIn and Twitter Reach

Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook.  However Facebook has seen a huge 76% growth in the past year, indicating that this lead may not last for much longer.

LinkedIn and Twitter have also seen significant growth (70% and 67% respectively) and The Netherlands tops the table for the highest penetration rates for both sites, globally.

English-speaking markets dominate  for LinkedIn with Ireland, the US, Canada and the UK making up the rest of the top 5, compared with Twitter which spans a range of continents and languages. Japan, Brazil, Indonesia and Venezuela all follow the Netherlands, with Turkey, Argentina and Singapore also making the top 10.

For more details visit comscore.com

Gemma Birch

Marketing and Events Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

3 Responses to The Netherlands Leading Global LinkedIn and Twitter Reach

  1. empresas de consultoria says:

    Nice analysis from comscore, this tools had to be used everywhere, with all languages.

  2. Pingback: Social Support Network » Blog Archive » The Netherlands has highest Twitter and LinkedIn penetration in the world – The Independent

  3. Pingback: Social Media Alert – LinkedIn | SMLRT

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