Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook. However Facebook has seen a huge 76% growth in the past year, indicating that this lead may not last for much longer.
LinkedIn and Twitter have also seen significant growth (70% and 67% respectively) and The Netherlands tops the table for the highest penetration rates for both sites, globally.
English-speaking markets dominate for LinkedIn with Ireland, the US, Canada and the UK making up the rest of the top 5, compared with Twitter which spans a range of continents and languages. Japan, Brazil, Indonesia and Venezuela all follow the Netherlands, with Turkey, Argentina and Singapore also making the top 10.
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