Andy Atkins-Kruger

The search marketing association EU goes for lift off

For some months a group of search marketers around Europe have been drafting a constitution and plans for an association to represent search marketers.

Following the success of the SMA-UK, Mikkel deMib Svendsen and Andy Atkins-Krüger have been working with Sante Achille from Italy, Ben van den Bergh from the Netherlands, Olivier Guillo of France, Thomas Bindl from Germany and Laszlo Fazakas of Hungary to put the new association together.

Now the association has started the process to run elections for a committee and to recruit paying members!

See the press release on the SMA-EU site.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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