There’s plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they’re talking about, some is written by amateurs who don’t know the facts.
When educating yourself, it’s important to know that the information you’re reading is accurate and up-to-date. This is especially vital when you throw an international element into the mix – whether you have an international website, you’re not a confident English speaker, or you’re targeting an international search engine.
Here are three ways you can ensure that the global SEO information you’re consuming is reliable.
1. Official blogs and websites
Google has several official channels containing lots of valuable SEO information. It has several blogs, including the Google Webmasters blog where it publishes detailed guidelines, as well as an official Google Webmasters YouTube channel.
The Google Webmasters blog was recently launched in several non-English languages, including Hindi, Russian, Turkish, Thai and Vietnamese.
2. Social channels
Many Google spokespeople and industry experts are active on Twitter, so you should follow them and keep an eye out for status updates. Gary Illyes and John Mueller are two especially well-respected professionals who are very active on Twitter.
It’s also worth attending Google Office Hours Hangouts. These are live sessions where users can ask questions to actual SEO experts from Google and are conducted in a range of languages including English, German, Hindi and Japanese.
3. Non-Google search engines
Yandex is the top search engine in Russia and parts of Eastern Europe. It has a website called Yandex.Webmaster that contains lots of Yandex SEO information for marketers, SEOs and webmasters. This content is available in English and has an easy-to-navigate structure and side menu to allow users to find exactly what information they’re searching for.
Baidu and Naver are popular search engines in China and South Korea respectively. They publish their own webmaster guidelines, however, these are only available in their native languages. Therefore, if you’re targeting either of these search engines, it’s worth employing an SEO specialist who can understand the language.
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