Andy Atkins-Kruger

Thrifty.com goes into French, German and Spanish

American car hire organisation, Thrifty.com has translated its site into French, German and Spanish – a sign that more of the larger American travel organisations are recognising the need to speak the language of their customers.

Unfortunately, 75% of the page titles remain in English, as do the keywords and page descriptions so they’ve left something of a challenge for search engines to recognise the languages on the site.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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