Google’s vertical markets director, Jeff Levick, highlighted the importance of translation, machine translation in other words, during the “Future of Search” panel debate at London’s AdTech, which I was fortunate enough to moderate.
Jeff pointed to the fact that there are twice as many Chinese speakers in the world as English – not all the world speaks English. And there are great information resources in Chinese and Arabic, he said.
If Jeff mentions this in public during this kind of conference, it can only be assumed that something more is coming from Google in terms of translation tools – so watch this space or international roll out.
The three speakers, Stephen Taylor from Yahoo and Chris Ward from MSN were also on the panel, all agreed that social search and personalisation are important themes for the future – the importance of the marketer in the process was also particularly noted.
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