Travel and tourism services – trends in the European internet distribution

The Centre for Regional and Tourism Research of Denmark has updated a study related to online travel sales on teh rise in Europe by 24% from 2006 to 2007 reaching € 49.4 Billion in Europe.

Online travel expenditure is expected to rise another 18% during 2008 and should reach nearly € 67 Billion in 2009.

Countries leading the European online expenditure in travel are:

  • UK (30%)
  • Germany (19%)

Additional information:

  • Direct sales accounted for 65% of the market
  • Intermediaries 35%
  • Air travel 57%
  • Hotels (and other accommodations) 17%
  • Package tours 14½%
  • Rail 7½%
  • Rental cars (and car ferries) 4%

4 Responses to Travel and tourism services – trends in the European internet distribution

  1. Mr. Optimize Your Web says:

    And here is more to ad to this

    Number of vacations booked online by Internet users in Germany – 2003-2006:
    2003: 20.9 million
    2004: 24.8 million
    2005: 30.0 million
    2006: 35.1 million

    Numbers taken from eMarketer, May 2007. The trend is apperant.

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