Elin Box

UAE Company Buys Shares In Turkish Ecommerce Platform Hepsiburada, Sociocaster Takes On Hootsuite In Indonesia

4 March 2015 – Global Marketing News

UAE company buys shares in Turkish ecommerce platform Hepsiburada

The UAE company Abraaj Group has bought shares in the leading Turkish ecommerce platform Hepsiburada.

Abraaj Group bought the 25% stake for 100 million US dollars. Hepsiburada is the most popular ecommerce website in Turkey, with an estimated 14 million monthly users.

The Turkish ecommerce market is set to expand rapidly over the next few years, with Euromarket International predicting that ecommerce revenues in the country will break the 6 billion US dollar mark by 2017, more than double what it is now.

A spokesperson from Abraaj Group explained how Turkey’s future potential attracted them to buy shares in Hepsiburada, saying: “The online retail sector in Turkey has been growing seven times faster than store-based retail since 2007; yet online retail penetration in the country is still low at approximately one fifth of the European levels.”

Sociocaster takes on Hootsuite in Indonesia

Hootsuite is facing competition in one of the most socially engaged countries in the world, as reported by Tech in Asia.

Sociocaster, which launched in Indonesia last year, aims to help small local businesses manage their content on social media.

The Indonesian start-up allows users to search for interesting content on their desired topic based on keywords. Users can view how popular a piece of content is by how many times it has been shared, and can then share it on their own social sites, either for immediate publication or scheduled in advance.

Currently the platform only allows users to manage content for their Facebook and Twitter pages, but it aims to expand to 12 different social networks in the future and has also spoken of plans to one day go global and challenge the likes of Hootsuite.

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Strong demand for apps in users’ native languages

There is strong demand for apps to be translated into users’ native languages, according to a survey conducted by OHT-Mobile.

Around one quarter of respondents from the US, UK, Canada, Australia, Japan, Germany, Italy and the Netherlands wanted to see more news and games apps in their own language.

Japan and Italy had the biggest proportions of people wanting more news apps to be made in their native languages, with 42% and 32% respectively.

For gaming apps, Dutch and French-speaking Canadians were the respondents who expressed the most interest in native language apps, while people in Germany were twice as likely to want social media apps in their language.

In a separate study by OHT, the majority of people from Italy, Germany, the Netherlands, Canada and Japan said they were more likely to make online purchases on sites in their own languages.

2-in-1 devices popular in Middle East and Africa

The popularity of 2-in-1 laptops and tablets is on the rise in the Middle East and Africa, according to research by International Data Corporation (IDC).

2-in-1 devices are laptops with detachable screens that can work independently as a tablet.

2-in-1 devices are the most popular way for people in the region to get online, with over 60% of internet users using them. This puts them ahead of desktop computers, smartphones and tablets.

The IDC predicts that shipments of these devices will increase by 120% this year in the Middle East and Africa, with growth predicted to continue through to 2018.

Siri will soon speak in 7 new languages

And finally, Siri will soon be able to speak seven new languages: Portuguese, Dutch, Swedish, Danish, Russian, Turkish and Thai.

As well as the new languages, the upgrade will help Siri to understand new accents for English, such as Australian and Indian accents.

The new languages were revealed when Apple released a beta version of its new operating system iOS 8.3 last week. It is expected to be properly released later this year.

Webcertain’s global marketing news bulletins are daily 5-minute videos, providing marketers with the latest international digital marketing news in an easy-to-digest format.

Elin Box

Elin Box

Marketing Assistant at Webcertain
Elin is a Marketing Assistant at Webcertain. She edits and writes content for Webcertain and provides support on a wide range of the Group's marketing activities. She is part of the Webcertain TV team and writes the scripts for The Platform Programme, The SEO Show, The Advertising Arena, The Mobile Magazine, The Conference Calendar, Jargon Buster, The Content Marketing Show and The Translation Show.

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