Cal O'Connell

UK Ad Group Calls For Ad Measurement Standardisation

uk-advert-measurement-standardisation-17082017

Global Marketing News – 17th August 2017

A UK ad group has called upon YouTube and Facebook to agree to a list of advertising standards, Google is expanding its Universal App Campaigns tool, and Facebook is testing a new targeting feature that focuses on brick-and-mortar consumers.

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Cal O'Connell

Cal O'Connell

Lead Videographer at Webcertain
Cal is the Video News Editor at Webcertain. He presents the daily Global Marketing News Bulletin as well as working behind the scenes as a video editor and production member. With 6 years experience as a professional filmmaker and videographer, Cal provides Webcertain with the ability to create video content for its ever-expanding catalogue of video content. Outside of the company, Cal enjoys writing and directing short films and is currently in the process of making his first feature.

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