In a conversation with Multilingual Search, Guy Phillipson, Chief Executive of the IABUK commented that paid search should exceed £1 billion by the end of 2006 in the UK.
Guy says, “Search is the perfect form of persuasion marketing and is rapidly becoming the largest slice of the pie in the UK – it is already bigger than outdoor.”
Latest posts by Andy Atkins-Kruger (see all)
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