Global Marketing News – 2nd September 2015
WeChat emerges as key mobile ecommerce platform
The Chinese electronics giant Haier has said it wants to reach 1 million vendors on WeChat in the next 12 months.
WeChat is the most popular social messaging app in China, with a staggering 500 million users.
Anyone can open a Haier store on WeChat, with sellers earning a 2% commission on all sales plus discounts if they purchase a Haier product for themselves.
Haier takes care of inventory and delivery, with items being shipped from the nearest warehouse using the company’s own Alibaba-backed logistics network when a customer places an order.
There are currently 100,000 Haier vendors on WeChat, the same number as rival Suning and more than its other rival Gome.
Haier has 10,000 physical stores in cities across China, and hopes that boosting its mobile ecommerce presence will help to expand its reach further.
Video advertising booming in Brazil
Video advertising is booming in Brazil, according to research by TubeMogul.
The research revealed that 224 million pre-roll video ads were played on desktops every day in the second quarter of this year, up a staggering 1,131% on the same period last year.
Video advertising also increased on mobiles, with around 36 million video ads being played on mobiles every day, up 530% on last year.
The majority of Brazilians watched video ads to the end, with 81% watching video ads all the way through rather than skipping it or leaving the site.
This makes Brazil one of the top nations for video ad completion, with only Swedes and people from New Zealand having a higher video ad completion rate.
Online display ad spending is expected to hit 1.2 billion US dollars in Brazil this year, accounting for 40% of all online ad spending.
PayPal expands its One Touch feature to 11 new European countries
PayPal has expanded its One Touch feature to 11 new European countries.
PayPal One Touch allows customers to just register their shipping and payment information once. Customers can then simply pay for items online with just one click, without having to fill out the information every time.
The feature was already available in the US and the UK, with Austria, Belgium, Denmark, France, Germany, the Netherlands, Norway, Poland, Spain, Sweden and Switzerland now having the feature as well.
PayPal has said the One Touch feature has directly led to an increase in the number of people engaging in mobile ecommerce in the US, where PayPal mobile conversion rates has increased by a staggering 50% since the feature was introduced.
Airtel Kenya named as number one Kenyan social media brand
The telecoms company Airtel Kenya has been named as the number one Kenyan social media brand by the African Brand Index.
The African Brand Index studied the social media activities of top Kenyan brands by looking at dozens of metrics including positive brand perception, engagement, and community growth.
In particular, Airtel Kenya was praised for its customer service, including its fast response time when it came to answering customers’ questions.
A spokesperson from Airtel Kenya commented on the news, saying: “Our success in social media is driven by the value we place on customer satisfaction… The evolution of social media is truly an excellent tool to create a community where we can engage our customers to improve customer satisfaction, loyalty and value.”
Social media blamed for bull run death
And finally, social media has been blamed for the death of a man who was gored during a bull run in Spain.
The unnamed 32-year-old male had allegedly been filming the bull run on his mobile phone when he was killed, with his “desperation” to be famous on social media being touted as the reason he was not paying enough attention to the animal.
The mayor of the town where he was killed commented on his death, saying: “The young man was in the path of a bull run which he was filming with his mobile phone. Bulls are dangerous animals and when there are a lot of people, some don’t pay attention.”
He then warned bull run enthusiasts: “You have to have your wits about you.”
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