Gemma Houghton

WeChat Pay Enters Europe

wechat-pay-europe-12072017

Global Marketing News – 12th July 2017

WeChat Pay has entered the European mobile payments market, a study has revealed the popularity of live streaming video in the US, and in-app purchases in the German gaming industry are on the rise.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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