According to the survey done by Opt and Cross Marketing, the “newspaper articles” was the number 1 reason (37%) why Japanese male searches, and the “conversation with family and friends” was the number 1 reason (49%) why Japanese female searches.
The research also shows that average Japanese search users view up to 3 results pages.
Q. What does prompt you to search the web? (male and female combined)
- Conversation with friends and family (40%)
- TV (33%)
- Magazine article (32%)
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