Gemma Houghton

WhatsApp launches new service for businesses


Global marketing news – 23rd January 2018

  • The messaging app WhatsApp has launched a new service for businesses.
  • It is now possible to edit keywords within the AdWords app.
  • Various South East Asian countries look set to introduce an ecommerce tax in the near future.
  • Yahoo Japan has been found guilty of “defaming” a man after its search results contained links to websites containing false information about him.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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