Gemma Houghton

WhatsApp launches new service for businesses


Global marketing news – 23rd January 2018

  • The messaging app WhatsApp has launched a new service for businesses.
  • It is now possible to edit keywords within the AdWords app.
  • Various South East Asian countries look set to introduce an ecommerce tax in the near future.
  • Yahoo Japan has been found guilty of “defaming” a man after its search results contained links to websites containing false information about him.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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