Yahoo buys into Arabic search engine

Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine – Al Araby.com. in their release, Yahoo gives various statistics justifying the acquisition. What they don’t say is that Yahoo has also been relatively successful in the region – but didn’t have an operational advertising platform in that part of the world.

The Africa-Middle East region is one of the very fastest growing regions for internet use and with 300 million speakers, Arabic is a very important language looking forwards into the future. Google has also been very keen to capture the Arabic world.

Maktoob’s version of the announcement

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Andy Atkins-Kruger

CEO at Webcertain

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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