Yahoo and Google have come to the agreement on the partnership in Japanese market. It was officially announced on each blog on July 27th. While the effective date is yet to be decided, according to the announcements, we can expect below changes.
1. Yahoo’s organic search will be powered by Google, though each site would have a room to make the results their own. (You won’t get exactly the same results from them.)
2. Yahoo will adopt Google’s PPC platform for their PPC services. The accounts will be handled separately.
3. Yahoo will feed content data from Yahoo shopping, Q&A, etc. to Google for their blended search results.
See Yahoo’s official blog, Google’s official blog, and my post on the topic.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
