Gemma Houghton

Yahoo-Microsoft Search Alliance Reaches Europe

Today sees the start of the Yahoo-Microsoft Search Alliance roll-out into Europe, with Yahoo! organic search results in France, Germany, Italy, Spain, the UK and Ireland being powered by Bing. This change has already been implemented in the US & Canada, Australia & New Zealand as well as some Latin American markets.  Despite Bing technology powering the results, both search engines will continue to deliver their own search experience. Yahoo and Microsoft have as yet not given a date for roll-out to the rest of Europe.

The paid search element of the Alliance is already live in North America and Cedric Chambaz of Microsoft says testing is underway to ensure a quality transition experience is available to international advertisers. There is as yet no indication of when this service will be available in Europe.

Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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