On August 31, Yahoo announced that they acquired 100% of Overture Japan’s stock. With this acquisition, Yahoo aims to become the largest share holder in the search engine marketing industry. (200 stocks, US$13,426,000.00)
The announcement included no particular changes in services, but I’m sure there will be some expansion in the advertising services and the target areas due to this acquisition. Right now, the advertisers have to open a separate account with Overture Japan to run a paid campaign using Overture’s ad network, but maybe they can soon simply add Japan to the target market list on the existing Yahoo account to advertise in Japan.
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