Andy Atkins-Kruger

Yahoo tries to improve its relevance to India

The Business Standard reports on attempts that Yahoo is making to ‘improve its relevance to India’ by adding cities and listings portals. Both Yahoo Our City and Yahoo! India Maps are at the beta testing stage – but will help Yahoo’s India based users to search locations comprising of 170 cities, 4,785 towns and 220,000 villages. As India is a huge nation – those figures sound a bit small to me?

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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