After a long wait, Yahoo / Overture has finally shifted the pay-per-click ads platform to “Panama” in Japan. According to comScore Networks’ study, the advertising campaign on new platform is bringing a higher click-through-rate (5-9% up) since its opening on February 5th.
Susan Decker (CEO, Yahoo) said that she believes the company’s profitability will improve during the second quarter in 2007 with the full implementation of Panama.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011