Gemma Houghton

Yandex Head Of Advertising Crowned Medallion Speaker In Seattle

Eugene Lomize, Head of Advertising Technologies at Russian search engine Yandex was voted the Medallion Speaker at the International Search Summit in Seattle.

The award is voted for by delegates at the event,  and is designed to recognise the speaker whom the attendees believe made the best contribution to the day and delivered the best presentation.

This was the first International Search Summit to be held in North America and covered a range of global search and social media topics.

In the session which won him the Medallion Speaker title, Eugene gave an insight into one of the world’s largest internet markets, as well as the dominance of the Russian search market enjoyed by Yandex. He spoke about what makes Russia special, and what advertisers and marketers need to understand about the country in order to be successful there such as the importance of localizing campaigns for specific cities and regions within Russia, rather than the country as a whole. He also shared that although the overall advertising market in Russia dipped by 26% as a result of the global recession, the search advertising market continued to grow.

Other popular sessions at the Summit, the only conference to focus exclusively on international search and social media marketing, included Koichiro Fukasawa’s in-depth analysis of the Japanese market, Dmitriy Minenko’s discussion on planning effective international SEO and PPC campaigns and John Yunker’s presentation on planning effective global Twitter strategies.

Rebecca Berkich from Xerox talked about the increasing complextity of international seo and the measures Xerox is taking to ensure that it maintains rankings and visibility around the world, while Andy Atkins-Kruger looked at the challenges facing agencies working on global search and social projects.

There is another opportunity to learn more from Eugene and Yandex, as the International Search Summit heads back to London on 28th October. Other speakers in London will include Omar Khalid from Arabic search Engine Ayna, Inway Ni, the founder of Chinese gaming site 4399 (which has over 30 million visitors each day) and global search and social experts Mikkel deMib Svendsen and Massimo Burgio.

Tickets for the event, which will be held at The British Library, are still available.

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Leave a Reply

Yandex.Metrica