Immanuel Simonsen

Yandex Launches Search Refiners To Improve The User Experience

In a press release earlier today, Yandex announced that it now offers search refiners, helping users to instantly find the results they are looking for as they type in a query. This is a response to unspecified queries, which currently represent about 20 percent of all searches on the Russian search engine, Yandex explains.

The new functionality – best described as Yandex’s equivalent to Google Suggest – is powered by the company’s own proprietary technology, Spectrum, enabling its search engine to understand and determine user intent, thus increasing SERP relevance. In this regard, returning unbiased and relevant results should always be the core objective of a search engine no matter how big a fish you are, however, somewhere along the line it appears someone has forgotten its original “Don’t Be Evil” mantra. Well, that’s another story.

Yandex_SearchRefiner

Google Suggest Example

As can be seen, Yandex includes 10 suggestions to unspecified queries based on search term popularity, as compared to Google’s four. Whereas Google’s 4-pack allows for displaying all search results, top results on Yandex are partly or fully hidden.

In the press release, the Russian search giant further disclosed that it intends to launch other intent-based products in the near future, as this is a key priority to the company in 2012. How Yandex will move forward with this will be interesting to see. Do you dare guessing what’s coming next?

Immanuel Simonsen

Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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