Yandex simplifies paid search for international advertisers
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which will finally give advertisers the ability to run A/B tests of different ad copies. Up […]
Top Takeaways From The International Search Summit London
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage, there was a lot of useful and interesting information to take away from the event. […]