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The Advertising Arena: Explaining The Impact Of Google’s New SERP Layout

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The Advertising Arena – 2nd March 2016 Today we’ll be focusing on Google’s new SERP layout and what this means for digital advertisers. On Friday the 19th of February, Google announced that it was changing the way it displays adverts on its search engine results pages. Adverts will no longer be shown on the right […]

Souq Is The Middle East’s First Unicorn Company

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Global Marketing News – 2nd March 2016 Souq is the Middle East’s first unicorn company The Middle Eastern ecommerce site Souq has received 275 million US dollars’ worth of funding, the largest ever amount of money to be raised in one funding round for a Middle Eastern ecommerce company. It is now estimated to be […]