Multilingual search

Please dial 7 to retrieve your auto from the garbage

The headline is taken from a slide where Andy Atkins Kruger of WebCertain demonstrates the importance of having local people translating. I moderated a session at SMX Stockholm last week called “Global Search Marketing Tactics” where I had Andy, Sara Anderson of Global strategies, Hannah Evershed from Isobar and Joost de Valk of One to […]

Cracking start for SMX Stockholm

The first European event in the SMX series got off to a great start with good attendance, excellent speaker content and a very good atmosphere. Stockholm, in the SES series, was always a more intimate occasion with a great deal of networking – and SMX achieved the same with its first foray into Europe. The […]